iman launches bb creme for women of color

Friday, November 9, 2012

The BB cream market has exploded in the USA over the course of the year but there is still a void of BB creams for women of color. BB creams (short for "beauty balms" or "blemish balms") were developed and are extremely popular in Asia. They are typically foundations with a primer, moisturizer, sunscreen and other skin correcting properties. 

Iman explained that her line of BB Cremes were created to match her own skin tone as well as 35 other skin shades while many major brands only offer their BB creams in one or two pale shades. They were also formulated to address skin concerns common in brown skin such as hyper pigmentation and discoloration. 

I will have to check out this new product line when it hits the market in December 2012. 

Have you tried a BB Creme? Would you try Iman's?

3 comments:

G said...

I love Iman's makeup line and will definitely try her BB cream. I have sensitive skin and have been able to wear her makeup with no problems.

Brownstone Bazaar said...

Hey G, I have acne-prone skin and have never had problems with her line either. Also, with all of the brown skin girls in the world, it drives me crazy how big brands ignore shades that complement us. I'm glad for those like Iman that are catering to that market.

Natalie Live said...

Wow! That's wonderful news because I was kinda disappointed when i realized bb creams didn't really cater to all skin types. Well done, Iman! I will have to check this out! Thanks for spreading the news!!

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